You Got Burned On Development. Now What? Posted on Jun 26, 2014 | Chris Rouw We see it all the time. People go with the cheapest development option. Often, in the end, that route will cost more time, frustration, and yes, money. Continue Reading
You Know What You Want, But You Don’t Know What You Need Posted on Jun 12, 2014 | Chris Rouw We make a living helping businesses meet their goals. People often come to us with an idea only for us to realize their original plan may not be the best solution. Continue Reading
Micro Conversions vs. Macro Conversions: What Really Matters? Posted on Jun 05, 2014 | Megan Horn With all the data available to marketers these days, it’s tough to determine what really matters. Using macro and micro conversions helps separate the most important analytics. Continue Reading
Happy 7th Anniversary Posted on Apr 16, 2014 | Chris Rouw It's Far Reach's 7th anniversary. We reflect on 7 years of employees, projects, and starting a business from the ground up. Continue Reading
Using ArcGIS and Maps to Visualize Your Data Posted on Apr 10, 2014 | Chris Rouw Using maps to display data in easy-to-understand, visual formats helps users interpret and apply data. Mortgage MarketSmart uses ArcGIS to display mortgage forecast data. Continue Reading
Hamburgers All Around Posted on Apr 03, 2014 | Kate Washut We've started using "hamburgers" as a way to celebrate employees living our Core Values. We went all out—stickers, hats, posters, trophies, and more. Continue Reading
Why Quality Assurance Testing is Worth the Investment Posted on Mar 20, 2014 | Jen Aiello To some companies, website and software quality assurance (QA) seems like an area that can be cut when budgets are tight. The problem is, without QA, you are sending your customers headfirst into an untested product. Continue Reading
Tying it all together – Operation: Make a Difference Posted on Mar 10, 2014 | Kate Washut Saturday was a special day at Far Reach. It was our inaugural Operation: Make a Difference hackathon! Our whole team spent the day together, building a mobile-friendly online treatment binder. Continue Reading
Far Reach Wins Best of Show and 3 Golds at American Advertising Awards Posted on Feb 27, 2014 | Megan Horn Continue Reading
#OperationMAD Winner: Children’s Cancer Connection Posted on Feb 20, 2014 | Megan Horn The winner of the Operation: Make a Difference contest is Children’s Cancer Connection. Far Reach will build an electronic platform to replace the hard-copy binders they provide to each child and family. Continue Reading
Getting Started with ESRI’s ArcGIS Mapping Platform Posted on Feb 13, 2014 | Chris Rouw Far Reach used ArcGIS's mapping platform to build Mortgage MarketSmart to allow mortgage industry professionals to view historical and forecast data visually. Continue Reading
Operation: Make a Difference Finalists Announced Posted on Feb 03, 2014 | Jason Nissen We’re proud, excited, thrilled, overjoyed, and ecstatic to announce the 5 finalists in our Operation: Make a Difference contest. We had 15 deserving entries and had to narrow it down to 5. It was a tough job. Continue Reading
5 Ways to Make Your Online Forms Less Awful to Fill Out Posted on Jan 30, 2014 | Karen Wedeking How many times have you been filling out a form—on a website, in an app, or to register for software—and gotten so frustrated that you just quit? Read tips for making forms less of a hassle for users. Continue Reading
Learn by Doing: Adventures in Holiday Card Development Posted on Jan 23, 2014 | Chad Feldmann A candid behind-the-scenes look at the development of the 2013 Far Reach holiday card. Learn about the trials, the tribulations, and the success of design and development. Continue Reading
Operation: Make a Difference Posted on Jan 02, 2014 | Kate Washut For Operation: Make a Difference, Far Reach is holding a contest to pick one nonprofit tech project to build. A website, software, or app—for free. Continue Reading
Visualizing Usability—A Map-based Custom Software Development Story Posted on Dec 05, 2013 | Chris Rouw One of the most important aspects of building a product is usability. Learn about features and usability decisions we made when developing Mortgage MarketSmart. Continue Reading
Far Reach Partners with iEmergent to Develop Mortgage MarketSmart Posted on Nov 14, 2013 | Sue Munnik For iEmergent, Far Reach really is an all-in-one partner for developing and marketing its new mortgage analytics platform, Mortgage MarketSmart. Continue Reading
Far Reach Earns Sitefinity Expertise Award for Mobile Friendly Sites Posted on Oct 31, 2013 | Chad Feldmann We’re proud to announce that Far Reach earned Sitefinity’s Expertise Award for Mobile Friendly Sites. Continue Reading
Results from Our New Brand, Website, SEO, and Social Media Posted on Aug 29, 2013 | Sue Munnik After five years in business, Far Reach added an Internet marketing and creative team to further our own business goals and to serve as a resource to our clients. Continue Reading
Far Reach Core Value #11: Be Humble Posted on Aug 15, 2013 | Kate Washut Be humble. Sounds easy, right? We beg to differ. When you’re doing great things, sometimes you just want to take credit for them. But we focus on keeping our heads small and our hearts modest. Continue Reading