Mortgage MarketSmart started as data and an idea—the desire to bring localized mortgage forecasting into the digital age. The map-based product launched after months—dare we say years—of work. A truly end-to-end project, Mortgage MarketSmart represents well the unique capabilities of the Far Reach team.
When you’re developing a new product, choosing a trusted development partner is one of the most important steps in the process. The long-term relationship is ideally based on mutual trust. Finding a development partner that can serve all your needs—design, product development, website development, and marketing—is even better. In this scenario, you reap the benefits of working with a single partner who intimately understands your vision and goals and who can, as a result, more effectively implement a truly integrated approach to your product development and marketing efforts.
After months of discussions, iEmergent and Far Reach realized we had the makings of a perfect partnership. iEmergent has the data and the industry knowledge and relationships, and we have the team to take the project from concept to market.
An inherent sense of trust between the two companies emerged as we realized our goals and business philosophies aligned extremely well. Thus, Mortgage MarketSmart was born.
Far Reach and iEmergent worked for more than a year on user experience (UX), branding, development, and marketing strategy to reach the minimum viable product (MVP) before Mortgage MarketSmart launched in October 2013 at the Mortgage Bankers Association Annual Convention.
As with any new product launch, Mortgage MarketSmart is climbing the hill to success. We were first to market with our product, and we’ll make damn sure we remain the best, even as our competition grows.