Mortgage MarketSmart

  • development


Mortgage MarketSmart started as data and an idea—the desire to bring localized mortgage forecasting into the digital age. The map-based product launched after months—dare we say years—of work.  A truly end-to-end project, Mortgage MarketSmart represents well the unique capabilities of the Far Reach team.



iEmergent is the only organization in the country doing mortgage forecasting that focuses on more than just national numbers. Banks, credit unions, and other mortgage servicers use iEmergent’s data to understand how individual markets (from regional and state to county and neighborhood) are expected to perform in the future. Previously, iEmergent’s customers received their data in a spreadsheet with a static map. This worked fine as a snapshot, but iEmergent saw enormous value in figuring out how to make the data more readily available, interpretable, and interactive for its clients.


iEmergent and Far Reach teamed up to create a new company to develop Mortgage MarketSmart, which uses ArcGIS to display iEmergent’s forecast data in interactive maps and data grids within a web application in the cloud. No more mailing CDs of maps and spreadsheets. Clients can now interact directly with the data and see changes in the map in real time, which is much more valuable than a static snapshot. Both iEmergent and their clients are seeing a significant gain in efficiencies. In addition, iEmergent now has the ability to scale far beyond their current client base, which was limited by their inability to serve more than a handful of clients at a time because of all the manual processes required.

  • Mortgage MarketSmart
  • Mortgage MarketSmart Map
  • Mortgage MarketSmart Website
  • Mortgage MarketSmart Map

When you’re developing a new product, choosing a trusted development partner is one of the most important steps in the process. The long-term relationship is ideally based on mutual trust. Finding a development partner that can serve all your needs—design, product development, website development, and marketing—is even better. In this scenario, you reap the benefits of working with a single partner who intimately understands your vision and goals and who can, as a result, more effectively implement a truly integrated approach to your product development and marketing efforts. After months of discussions, iEmergent and Far Reach realized we had the makings of a perfect partnership. iEmergent has the data and the industry knowledge and relationships, and we have the team to take the project from concept to market.


An inherent sense of trust between the two companies emerged as we realized our goals and business philosophies aligned extremely well. Thus, Mortgage MarketSmart was born. Far Reach and iEmergent worked for more than a year on user experience (UX), branding, development, and marketing strategy to reach the minimum viable product (MVP) before Mortgage MarketSmart launched in October 2013 at the Mortgage Bankers Association Annual Convention. As with any new product launch, Mortgage MarketSmart is climbing the hill to success. We were first to market with our product, and we’ll make damn sure we remain the best, even as our competition grows.

"Far Reach has been an essential partner in taking our vision for Mortgage MarketSmart and making it a reality. From designing the application to creating the website to developing the marketing plan, they have been involved in every step. They've brought creative and technical vision to the project in a way that we didn't imagine. They truly are partners and I can't imagine working with any other group of professionals to make Mortgage MarketSmart successful."

Laird Nossuli |  Managing Director, Mortgage MarketSmart



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