You told us you want to know more about the people behind your projects. You got it. This is the sixth profile in that series.
How do you help clients?
I keep the team in line and on track—making sure stuff gets done and meets our high standards.
What led you to here?
The culture. And, by that, I mean the core values, the sense of humor, the genuineness of the partners, and the openness to new ideas.
Tell us about your background or training.
I received my BA in marketing from UNI with a certificate in tourism.
I started my career working in tourism promotion in Waterloo, Iowa, and then in South Bend, Indiana. While in Indiana, my position allowed me to explore both the nonprofit and the for-profit world since I held a joint position with the local chamber of commerce.
From there, I jumped 100% into the for-profit sector as a marketing director for a CPA firm and a computer networking company in Waterloo, Iowa—again as a shared employee.
What is your work mantra?
Get comfortable being uncomfortable.
What guides you?
This is very big. I would say my family, my religion, my desire to understand others, and using my time efficiently—because we only have so much.
What are you reading?
This is the New Year’s edition of this blog, so it’s only fitting that I’m reading Master Your Metabolism by Jillian Michaels. It’s presented in a methodical manner, but it’s not an easy read due to a lot of science. But if you want to understand the “why” of lifestyle changes that could help you live a healthier life, this is a really informative book.
Who do you follow?
It really depends on what I’m into at the moment: Rand Fishkin, Jen Hatmaker, Shawn Achor, Honest Toddler.
What’s your favorite app?
Professionally: Harvest Forecast, a resource-planning app, has been so helpful in planning our projects. It’s simple and intuitive—not full of features I don’t need. It’s in the early stages yet, but it’s on the right track!
Personally: Target Cartwheel. It helps me find additional discounts when I’m in the store, and it’s so easy to use.
Where do you see the field going in 1-3 years?
I think there will be a separation of custom software and website companies—those that go the commodity, price-based route and those that offer business consulting along with their programming expertise. This has already started to happen, but I think it will continue.
You can learn more about everyone at Far Reach here.