Core Values

What Drives Us

Our 11 core values are central to who we are and how we do business. They guide us, shape our culture, and help us make decisions. These guidelines for how we do things—how we do everything—help us accomplish a lot more and have fun in the process.

  1.   Make a Difference Core Value

    1. Make a Difference

    We make a positive impact by empowering our team to create great products and provide great service, and by encouraging them to give back to our community.

  2. Be Positive Core Value

    2. Be Positive

    We choose to be positive. Positivity is contagious and boosts the happiness, productivity, and creativity of those around us.

  3. Open & Honest Core Value

    3. Open & Honest

    We believe open, honest communication builds trust, which is the foundation of any relationship—whether it’s with our employees or our clients.

  4. Embrace Change Core Value

    4. Embrace Change

    We embrace change. Those who lead change are in the best position to shape and mold it to their advantage.

  5. Simplicity & Quality Core Value

    5. Simplicity & Quality

    We start simply, listen to the users, and enhance when necessary to create high-quality products. While we’d like to think that everyone shares our philosophy, it’s not worth it to some people, and that’s OK.

  6. Learn and Grow Core Value

    6. Learn & Grow

    We can all accomplish more than we thought we could. Just as our muscles need to be stressed to build mass, we need to stretch ourselves personally and intellectually.

  7. We're a Team Core Value

    7. We're a Team

    We support and trust each other. We have the backs of the people around us as we work together to achieve great things.

  8. Work Smarter Do More Core Value

    8. Work Smarter

    We work efficiently—focusing on the things that propel us forward, which increases the quality of our results, as well as our enjoyment of the process.

  9. Balance Core Value

    9. Balance

    We accommodate our team’s lives outside the office. This clears the way for them to do their best work when it works best for them.

  10. Have Fun! Core Value

    10. Have Fun

    We have fun at work. It’s essential to our well-being and to creating real relationships.

  11. Be Humble Core Value

    11. Be Humble

    We believe success without humility is not success. Our company thrives because we respect others and live by the notion that our success is not special, it just is.