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People Behind the Project: Travis Rood

Travis Rood Far Reach


Travis Rood



How do you help clients?

Building software tailored to their needs.

Tell us about your background or training.

I got a bachelors in electrical and computer engineering and became a traveling electro-mechanical technician. Then I went to grad school to get my masters in computational linguistics and started working in DevOps, working on enterprise Windows desktop apps as well as my own web app projects.

What is your work mantra? 

Design things intuitively so the user doesn’t need an FAQ to achieve their goals.

What are you reading? 

I read a lot about science and nature. I’m naturally curious, and I like to be outdoors in my free time. When I’m inside, I spend a lot of my time reading about the plants, animals, geology, weather, etc. that I encounter.

Whom do you follow?

I read a few general news boards just to keep up with what’s going on in the world. And Dinosaur Comics.

Where do you see the field going in 1-3 years? 

I think there will be more and more powerful frameworks for getting basic, professional-looking functionality up and running quickly. Development work will then really be focused on what makes each application special.