It feels like every organization has a blog—big corporations, one-man shops, local companies. Do you ever wonder why? It’s because they work.
Consumers are engaging with blog content more and more. BlogHer
reported that 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
Blogging to Generate Leads
According to Hubspot
, 57% of companies with a blog have acquired a customer from it. Those are pretty good odds that demonstrate the power of blogging for lead generation.
Quality content helps customers find your website. If you have lead collection set up—for instance a landing page with a form—you’ll no doubt get the leads you’re looking for. Both B2B and B2C companies with blogs generate more leads than companies without a blog.
Blogging for SEO
We previously discussed the benefits blogging has for SEO
. A blog is one of our top recommendations for improving search engine optimization efforts. As you can see from the infographic, blogging leads to more links and more indexed pages—two important search engine ranking factors.
It’s not just that links and indexed pages are great for SEO, they also contribute directly to generating leads. As we said above, when prospects find your content, you’re bound to generate leads.
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B2B marketers who use blogs generate 67% more leads per month than those who do not. Via Inside View
B2C companies that blog generate 88% more leads per month than those that do not. Via Hubspot
Small businesses that blog get 126% more lead growth than small businesses that do not blog. Via Hubspot
57% of companies with a blog have acquired a customer from their blog. Via Hubspot
Companies that blog have 97% more inbound links. Via Hubspot
On average, companies that blog receive 434% more indexed pages in search engines. Via Hubspot
Businesses with websites that have 401-1000 web pages get 6X more leads than those with 51-100 pages. Via Hubspot
Internet users in the US spend 3x more time on blogs than they do on email. Via Hubspot
Blogs are considered a more trusted source than Facebook, Twitter, or celebrity endorsements. Via Social Media Examiner
61% of U.S. online consumers have made a purchase based on recommendations from a blog. Via BlogHer
81% of U.S. online consumers trust information and advice from blogs. Via BlogHer