Are you looking to boost your website’s rankings in search engines to drive organic traffic? If so, search engine optimization (SEO) is what you need.
A well-rounded SEO strategy entails keyword research, website optimization, content generation, backlinking and more. However, one surefire way to get search engines to notice you is, you guessed it, a blog.
Adding a quality blog to your website is a fantastic way to gain organic traffic to your site. Here’s why:
When you host your own blog and develop your own content, you’re in control. You control your message. You control the keywords. You control the links. Blogs give you the power to control your online presence.
5. Content Variety
Search engines want content that’s helpful for users. Your website can (well, should) only have so much content on it. But with a blog, you can write about what you feel is most helpful for your audience, no matter if it fits into a sitemap or not.
Many users search for how-to posts, lists, and other types of content that likely aren’t on your website. For example, when someone searches “how blogging benefits SEO,” they won’t find a page on the Far Reach website. But, they may very well find this post.
Blogging helps your content fit into more search queries, increasing the number of potential click-throughs.
4. Link Bait
One of the main factors search engines consider in ranking sites is backlinking. If a site has zero backlinks, Google assumes the website is useless. However, if the domain has thousands of backlinks, Google can see that the website and content are useful.
One caveat, though: link quality matters. Thousands of links from unrelated or low-quality websites won’t help you. In fact, they can hurt you. You want links from high-quality websites, or social networks, that are related to your industry.
That’s where blog content comes in.
Each blog post gives readers yet another link to share. It also allows you to generate your own backlinks by sharing each post on your social media. Additionally, some posts will be shared more than others, which helps you understand what type of content to provide to your audience.
3. More Indexed Pages
When you blog, every post is indexed in search engines as a single page. Having more pages doesn’t necessarily correlate with a better ranking, but it does keep Google’s robots on your site longer and, as discussed in #5 above, provide more variety in content.
2. Enhanced Internal Linking
This benefit relates to #6. Because you have control over your content, you can choose when to link your blog posts to your website, and with what anchor text.
When done correctly, internal linking helps search engines understand what’s on your website. When you link a key phrase in your blog post to a page on your website related to that phrase, search engines take note.
1. Fresh Content
Google gives precedence to sites that continually update content. A blog is a fantastic way to keep your site fresh. The updated content is great for search engines’ robots, and it’s a natural way to keep customers coming back to your site.
If you haven’t guessed by now, or heard it before, content rules the day in SEO.
We’ve learned that the best SEO strategies start with content. Good content helps users and gets shared, which is exactly what Google is looking for.
So what are you waiting for? Get blogging!