Because concrete is a commodity—most contractors find suppliers through a quick local Google search—it was important to build the site with that in mind. The site had to highlight Croell’s locations and look great on desktops, mobile phones, and everything in between.
The custom locations module on the site allows visitors to search for a Croell location close to them. Because the site is responsive, which means it automatically adjusts to the screen size viewing it, visitors can search for locations on any device.
Since the launch of the site in May 2013, Croell has realized dramatic positive results.