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Does Your Website Help Potential Customers Find You?

I was recently on a website for a retail shop that couldn't answer the following questions…  At least not without combing the entire site, front to back, and top to bottom.
  1. What does the business do or sell?
  2. Where is the business located?
  3. How do I contact them if I have questions?  Is there a Phone number? Email? Web form?
  4. What are the hours of operation?
If you own a brick and mortar business, your website is a tool to get people in your front door. The more people through your front door, the more you are likely to sell, right?

The bad news is that other businesses are competing for these peoples' foot traffic, too. The good news is that there are simple things you can do with your website to help drive people to your store.

A big step in the right direction is to readily answer the questions above. Don't make them search for this information. Here's how you do it:
  1. Put this information on the home page.  This is the most important page on your site. Your home page is your chance to make a first impression, it is your elevator speech, your foot in the door. The Kate's On Main home page illustrates this, as it answers all four questions.  OR,
  2. Place it at the top of every page.  By doing this, you can answer these questions regardless of the page the customer is on.
  3. Include a  "Contact Us" page. Every site should have this page, especially if it is for a brick and mortar shop. In addition to displaying the address, phone number(s), email address(es), and (optionally) a web form, you could embed a Google map into the page. Unless your business is totally online, you should do this. See the Welter's Custom Cabinets website for an example.
Take a moment to review your site and see if your potential customers could easily find the answers to these questions. You'll be glad you did.