Wartburg College

  • development

Summary

Far Reach designed and developed a set of webpages for Wartburg College’s inaugural 24-hour day of giving—UKnight Day.

Challenge

Fundraising is hard—really hard. You’re competing for people’s attention and hard-earned dollars. Wartburg’s development staff knew it needed a unique approach that connected friends of Wartburg to the college and each other.

Solution

Far Reach created a platform for UKnight Day that brought people together to share memories, celebrate being a Knight, and support the college. We also provided 24-hour technical support to ensure things went smoothly.

  • UKnightday Form
  • UKnight Day Countdown
  • UKnight Day Stats
  • UKnightday Wireframe
UKnight Day Website

Wartburg set the bar high with a goal of 500 donors for its first UKnight Day. That meant every feature needed to make an emotional connection with potential donors.

The pre-event page used a teaser video to build excitement and a countdown clock to create anticipation.

A post-event page celebrated the results, shared interesting donor stats, and gave people who missed UKnight Day an opportunity to participate.

Wartburg Knight
The day-of-event page included:
  • Real-time chart with donor goal vs. actual donations to keep people coming back to check progress throughout the day
  • Interactive map showing donations as locations to build a sense of community
  • Countdown clock to create urgency
  • Real-time donor message board for people to share why they gave
  • Moderated social media feed to encourage people to spread the word
  • Online donation form with as few steps as possible to make giving easy

"We were very pleased with Far Reach’s work on our UKnight Day website. They were timely with their responses, listened to our feedback, and provided great support during our 24-hour crowdfunding appeal. Plus, they were fun to work with—always a bonus!"

Laurie Everhardt |  Wartburg College

Responsive Design


UKnight Day Responsive Design
UKnight Day Infographic

Website Design


Wartburg Website