The Sturgis Falls Celebration is a decades-old local festival in Cedar Falls, Iowa, featuring music, a carnival, a parade, a talent show, and more. Far Reach is Sturgis Falls’ technology partner.
Over several years, Far Reach has helped Sturgis Falls use technology to better connect with attendees and potential attendees.
It all starts with their website, which is home to all the information a Sturgis Falls attendee could possibly need—schedule of events, venue maps, news updates, parade details, vendors, and much more.
Attendees can also download the mobile app on Android, iOS, and Windows devices to view the schedule and save their favorite events.
In addition to building the website and mobile apps, Far Reach implemented a Facebook advertising campaign to increase likes, improve engagement, and ultimately attract more attendees.
The first year’s campaign increased page likes by 230%, reached more than 300,000 people, averaged $.19 cost per action (national average is $.80), and got an average click-through rate of 2.3% (national average is less than 1%).