Sturgis Falls

  • development
  • marketing

Summary

The Sturgis Falls Celebration is a decades-old local festival in Cedar Falls, Iowa, featuring music, a carnival, a parade, a talent show, and more. Far Reach is Sturgis Falls’ technology partner.

LAUNCH WEBSITE

Challenge

Sturgis Falls needed to come into the 21st century to continue to attract attendees from the Cedar Valley, the state of Iowa, and beyond.

Solution

To provide a better attendee experience, Far Reach implemented a set of integrated technology, including a website, a mobile website, a mobile app, and Facebook marketing.

  • Sturgis Falls Website
  • Sturgis Falls Website
  • Sturgis Falls Mobile App
  • Sturgis Falls App
Sturgis Falls

Over several years, Far Reach has helped Sturgis Falls use technology to better connect with attendees and potential attendees.

It all starts with their website, which is home to all the information a Sturgis Falls attendee could possibly need—schedule of events, venue maps, news updates, parade details, vendors, and much more.

Attendees can also download the mobile app on Android, iOS, and Windows devices to view the schedule and save their favorite events.

Sturgis Falls

In addition to building the website and mobile apps, Far Reach implemented a Facebook advertising campaign to increase likes, improve engagement, and ultimately attract more attendees.

The first year’s campaign increased page likes by 230%, reached more than 300,000 people, averaged $.19 cost per action (national average is $.80), and got an average click-through rate of 2.3% (national average is less than 1%). 

"We are very grateful and appreciative of the continued services that Far Reach provides for the Sturgis Falls Celebration!"

Jay Stoddard |  Sturgis Falls Celebration

Website & Mobile App

Sturgis Falls Website & App


Facebook Page Likes

Sturgis Falls
Sturgis Falls Infographic

Web Design & Development



Sturgis Falls Website