Nu Squared Vision Therapy

  • development
  • marketing


Nu Squared Vision Therapy software fills a unique need in a niche market. Far Reach created the brand, developed the software, helped launch the product, and continues to support the product through business strategy, marketing, and ongoing development.



Drs. Joe Rouw and Nadira Shadeed are optometrists who also practice vision therapy. When they looked for practice management software, there were plenty of optometry solutions. However, there wasn’t any software that gave vision therapists what they really needed.


Because the software didn’t exist, Drs. Rouw and Shadeed asked themselves, “Why not develop it ourselves?” They partnered with Far Reach to architect, develop, and market the product. The result, Nu Squared, is the only electronic health records (EHR) software specifically for vision therapists. Developed initially as a web application, a tablet-friendly mobile application was added shortly after to offer additional convenience and even more productivity for clients.

  • Nu Squared Software Patients
  • Nu Squared Dashboard
  • Nu Squared Login
Nu Squared iPad

Nu Squared is a perfect example of a product idea born out of necessity. Drs. Rouw and Shadeed needed a software solution. It didn’t exist, so they made it happen. 

Nu Squared launched at the College of Optometrists in Vision Development (COVD) Annual Meeting in 2011. Since then, new features have been added to make it a comprehensive practice management platform for vision therapy offices.


Before Nu Squared, vision therapists had to record patient sessions manually—with an old-fashioned pen and paper. Nu Squared now allows them to conduct and record patient treatment sessions on a computer or tablet, saving time, reducing human error, and allowing session flexibility.

Unlike many practice management software solutions, Nu Squared is customizable for each practice’s needs. Therapists can manage patient profiles, scheduling, billing, and insurance reporting in one comprehensive software.

"Far Reach has been great at taking our ideas and creating custom software that is intuitive and easy for our clients to use. And their support team has been there every step of the way."

Joe Rouw |  Nu Squared


Nu Squared Logo

Web Design & Development

Nu Squared Website