Far Reach created content marketing materials for Metalcraft to promote the findings of a new study.
Metalcraft’s Universal RFID products are some of the best on the market. However, most people only know them for manufacturing traditional asset tags.
Metalcraft commissioned a study to prove it. Far Reach used content marketing tactics to promote the study results, which backed up their claims.
"Far Reach did an excellent job presenting highly technical information in a way that was more accessible to our customer base. The video and infographic made it easy for people to grasp the results of the study without overwhelming them with too much data from a lengthy specialized report."
AUSTIN ELLING |
The results of the study were shared through three channels: email, social, and web.
A video was created and emailed to existing customers to increase customer awareness.
An online press release was distributed through a global news service to generate industry awareness.
An infographic was designed for use on a landing page and in social media to create awareness among potential customers.