Metalcraft

  • marketing

Summary

Far Reach created content marketing materials for Metalcraft to promote the findings of a new study.

Challenge

Metalcraft’s Universal RFID products are some of the best on the market. However, most people only know them for manufacturing traditional asset tags.

Solution

Metalcraft commissioned a study to prove it. Far Reach used content marketing tactics to promote the study results, which backed up their claims.

  • Metalcraft Benchmarking Study
  • Metalcraft RFID Tag

"Far Reach did an excellent job presenting highly technical information in a way that was more accessible to our customer base. The video and infographic made it easy for people to grasp the results of the study without overwhelming them with too much data from a lengthy specialized report."

AUSTIN ELLING |  Metalcraft

The results of the study were shared through three channels: email, social, and web.

Email

video was created and emailed to existing customers to increase customer awareness.

Press Release

An online press release was distributed through a global news service to generate industry awareness.

Metalcraft Website

Infographic

An infographic was designed for use on a landing page and in social media to create awareness among potential customers.

Metalcraft Infographic

Metalcraft case study infographic results