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People Behind the Project: Michael Saathoff

People Behind the Project – Michael Saathoff

You told us you want to know more about the people behind your projects. You got it. This is the 18th profile in that series.

Michael Saathoff

Creative Director

How do you help clients?
I’m a user experience (UX) and user interface (UI) designer. Simply put, I focus on the user. I ask, “How can we develop applications that are more intuitive and efficient?”

What led you to here?
I love custom software, which is a big part of what Far Reach does. I like finding opportunities to solve problems within an organization and partnering with them to create an elegant solution.

Tell us about your background or training.
I had a mentor early in my career who took me under his wing. He gave me the opportunity to learn and gain experience developing and working with customers on the job instead of in the classroom.  

What is your work mantra?
Nothing’s impossible. If somebody wants something, it’s possible. It’s just a matter of figuring out how to get there.

What guides you?
Progression and to always be learning.

What are you reading?
I’m reading the next Far Reads book, “The Art of Client Service.”

Who do you follow?
My morning routine is to go to LinkedIn and looked for industry influencer articles that strike my interest. I especially like work-life balance and leadership articles.

What’s your favorite app?
I like Dropbox. I sync all my pictures and videos to it. I like the ease of sharing.

Where do you see the field going in 1-3 years?
I think that hardware-wise, everything will continue to get thinner, faster, and more wearable. Flexible screens will be happening more and more. Also, expect to continue to see more creativity in how people use and monetize apps.

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