If you’re like us, you’re looking for a long-term relationship, not just a one-night brand. That’s why we’ve stopped replying to most RFPs.
We’ve found RFPs start projects off on the wrong foot:
- Your project can end up off target. It can be hard to create an effective strategy without speaking directly with you, your customers, and your potential customers. When responding to an RFP, our strategy is only as strong as the information you provide us.
- You get what you want, but you may not get what you need. A lot of clients come to us and say, “I need this.” And sometimes they do need this. But more often than not, they need that.
- You lose the benefits of dialogue. There’s little opportunity for us to ask thoughtful follow-up questions. While the information in your RFP is helpful, it doesn’t tell the entire story.
We also owe it to our established customers to give them our full time and energy. Responding to RFPs prevents us from doing that. If you become an established customer, we think you’ll appreciate this, too.
Are we missing out on some great relationships by not replying to RFPs? Absolutely. In the long run, however, we think you and our clients will be better off for it.
If you’re ready to skip the RFP, reach out.