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Alt Text: The Hidden SEO Trick You May Be Missing

Alt Text – The Hidden SEO Trick You May Be Missing

If you’re not using alt text to optimize the images on your website, you’re missing a great opportunity to boost your SEO.

When we work with clients on SEO, missing alt (short for “alternative”) text is one of the most common mistakes we see.

What is alt text?

Alt text describes an image on a website. It appears in an image’s place if the image isn’t available.

Example of Alt Text

Who uses alt text?

Alt text helps people, for example, who:

  • Have a slow connection
  • Have turned off images in their web browser
  • Use a screen reader due to visual impairment

What else uses alt text?

Alt text also helps search engines.

Search engines like Google and Bing read alt text to better understand what’s pictured.

You can place relevant keywords in alt text to improve your website’s SEO.

How do you write alt text?

When writing alt text, keep these tips in mind:

  • Be brief – Describe the image in 10 words or less. If your description is too long, it will get cut off.
  • Be accurate – Ultimately, you want your alt text to be helpful. Only use keywords that truly describe the image. 
  • Avoid keyword stuffing – Inserting a large number of keywords, according to Google, is unethical and ineffective.

Want to learn more about alt text?

Here are two helpful resources that will help you enhance your SEO with alt text: