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No Joke: SEO Best Practices for 2015

No Joke: SEO Best Practices for 2015

There’s a joke marketers like to tell about keyword stuffing.

“An SEO writer walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor...”

While this SEO technique may have worked in the past, search engines are smarter now, and your website will be penalized for it.

Instead, it’s far more effective to create useful, meaningful, and relevant content for your audiences. In other words, write for people, not search engines.

What search engines really want you to do is help people find the information they’re looking for as quickly as possible.

That’s why Google has implemented features such as Instant Answers and the Knowledge Graph.

Here are on-page and off-page SEO best practices that will benefit searchers and your search ranking.

On-page factors

Response Time
Searchers want quick answers. The longer it takes your page to load, the more likely they’ll click away. Use PageSpeed Insights from Google to learn how to make your web pages fast on all devices.

Mobile-friendly Design
More than half of all searches are made on mobile devices. Don’t miss out. This Mobile-Friendly Test from Google will report if your web pages are mobile-friendly.

Fresh Content
Recency matters for certain searches such as topics that are “hot” or still developing. For example, news about the upcoming presidential election. 

Substance
Use videos and images when possible. Pages with them outrank pages without them.

Off-page factors

Social Media Activity
Posts and tweets—along with likes, replies, shares, retweets, and +1s—can all help boost your SEO rank.

Engagement
The length of time a searcher stays on your site can help boost your SEO rank. If users bounce quickly, it tells search engines there likely wasn’t relevant content.

Links to Page
Quality links from relevant and respected sites can improve your search rankings. The opposite is true from paid or spammy links.

Page and Domain Authority
Far Reach is a dog-friendly office, and many of us own dogs. Yet, when it comes to our furry friends, our domain can't compete with the authority or rank of the Cedar Bend Humane Society.

There's a lot to know about SEO.

Remember:

  • There are hundreds of factors that affect your rank.
  • Nobody outside of Google or Bing knows the exact algorithms.
  • SEO best practices change often, so stay tuned to this blog for updates.

 As always, if you have questions about SEO, reach out.