You told us you want to know more about the people behind your projects. You got it. This is the eighth profile in that series.
How do you help clients?
I help clients with marketing strategy and implementation, with a focus on digital marketing.
What led you here?
The opportunity to specialize in digital marketing—rather than doing both digital and traditional—was a huge benefit for me. Plus, you can’t find a better group of people to work with.
Tell us about your background or training.
I graduated with a marketing degree from UNI during the strange time when digital marketing was becoming a big thing but wasn’t being taught at universities yet.
Despite classroom limitations, I worked to learn everything I could and carved out the digital marketing niche for myself pretty early in my career. In fact, I was the first in the area whose job was focused on social media.
Considering the nature of digital marketing, I’m always learning and training through experimentation, webinars, blogs, conferences, and more.
What is your work mantra?
Is it corny if I say Far Reach’s 11 core values do a pretty good job of summing that up?
What guides you?
At work, it’s all about getting positive results for clients and their users. In my personal life, it’s about balance.
What are you reading?
Normally I keep one business book and one fun book going at a time, but right now I have a mix of books in progress:
- Rework by Jason Fried & David Heinmeier Hansson
- Cruel Shoes by Steve Martin
- Digital Adaptation by Paul Boag
- Let's Explore Diabetes with Owls by David Sedaris
Who do you follow?
For work news, I have a lot of sources. A few of my favorites include Social Media Examiner, AdAge, and Seth Godin.
On a personal basis, I follow people who make me laugh—mostly unknown comedians who have found a start tweeting.
What’s your favorite app?
I recently discovered Todoist, which has been a lifesaver in helping me organize my tasks.
Spotify so I can listen to whatever type of music I happen to be in the mood for.
Vine and Imgur. Don’t judge me.
Where do you see the field going in 1-3 years?
That’s a tough one with digital marketing. But I see the following coming down the pipeline:
- A continued emphasis on digital marketing strategy and consulting rather than on implementation and day-to-day activities
- Short videos—enough said
- More and more new digital marketing opportunities, continuing the need to focus time and money where it’s most effective
- Data in digital marketing
You can learn more about everyone at Far Reach here.