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The People Behind Your Project: Mark Palmer

You told us you want to know more about the people behind your projects. You got it. This is the third profile in that series.

Mark Palmer Far Reach Creative Director

Mark Palmer

Creative director

How do you help clients?
I help brands look their best, whether it’s print, a logo, or an app.

What led you to here?
I was doing freelance work for Far Reach. I enjoyed the atmosphere and working with the partners. That got me in the door. They offered me a full-time position and I took it.

Tell us about your background or training.
My first real job out of college was retouching and editing photos at a professional photo lab. Then I worked as a graphic designer at an ad agency. After a few years the ad agency branched out into web design, and I switched over.

I have two Associates of Art degrees—one in business and another in web design and e-commerce. I also have a Bachelor of Arts in graphic design.

What is your work mantra?
Do what you love. If you have passion in your work, it will show no matter what career you’re in. Coming to work and getting to do what you enjoy to do makes a difference.

What guides you?
How pleased a customer is. When I’m done with a project or working on their project—if they’re happy, I’m happy. I’m focused on giving them an end product they’re really going to be pleased with that also gets results.

What are you reading?

I read a lot of design articles. A List Apart is a good source. So is Smashing Magazine.

Who do you follow?
Luke Wroblewski. He’s one of the main founders of the mobile-first philosophy.

Ben Gremillion. All of his articles are really applicable to my work and the design field. He has lots of good real-world advice that I can apply at work.

What’s your favorite app?
Right now it’s Audible, which allows you to listen to books. I use it every day during my commute. It’s really easy to use. I also use Clear, a to-do-list app, all the time.

Where do you see the field going in 1-3 years?
I think it’s going to get more and more mobile-heavy. And I think things are going to be more simplified. People don’t want to wade through lots and lots of information. They want to find what they’re looking for quickly and easily.

You can learn more about everyone at Far Reach here.