The answer: It depends.
There are three factors we take into account when estimating the cost of your website:
- Budget – What range do you have in mind?
- Scope – What functions and features do you want?
- Timeline – When do you need it?
“What’s your budget?”
If you’re like most clients, you dread this question. We understand why, too.
You may not have any idea what a website costs. (That’s why you came to us, right?)
Or another web developer might have taken you for a ride, and you’re not about to let that happen again. (We hate when bad guys make the rest of us look bad, too.)
We know you may not have an exact figure in mind. But you probably have a range or an amount not to exceed.
It’s to your advantage to share it with us. Here’s why.
Let’s say you have a lot of features on your wish list. If we know your budget, we can:
- Tell you what features will and won’t fit into your budget. This information empowers you to make a decision: Keep the budget as-is or find additional dollars.
- Work with you to prioritize the features. Sometimes you can’t have it all. Prioritizing ensures your website includes the features that matter most to you and your customers.
- Plan your project in phases. That way you still get all the features you want. Get the ones that fit into your budget now and add the others in the future.
Your budget also helps us determine if we’re a good fit for you.
If you value custom work and appreciate quality, you’ll like working with us. If you’re looking for the cheapest option, we’re not for you.
We don’t want to waste your time. If we don’t think we can help you, we’ll refer you to someone who can.
Your website might be simple, or it might be complex.
This is reflected in the scope, which is determined by:
- Number of pages – Is your website 1 page, 10 pages, 30 pages, or 100 pages?
- Responsive design – Do you want your site’s layout to automatically adjust to the size of screen on which it’s displayed?
- Content management system (CMS) – Do you want to be able to add, edit, and delete content yourself? How many people need access to your CMS?
- Forms – How many and what types of forms do you want? For example, you may want a contact form, subscription form, and/or request-a-quote form.
- Features – How many and what types of features do you want? For example, you may need a dynamic calendar or e-commerce.
- Custom functionality – Do you need custom components, such as online bill payment, a customer portal, or a cost calculator?
- Search engine optimization (SEO) – Do you want basic SEO or advanced SEO?
As you can see, there are a lot of factors at play, all of which can affect the price of your website.
You may wish your website was done yesterday.
You might want your website soon—in a month or two—to meet a deadline for a trade show, product launch, or fiscal period.
Or you might be in no hurry. After all, your website is already outdated, so what’s another day?
While your timeline doesn’t directly affect your budget, it does play an indirect role. Here’s an example.
Let’s say you want a lot of bells and whistles on your website. But you also have an extremely tight deadline.
You have a choice to make:
- You can eliminate the bells and whistles to meet the deadline. That will affect the scope, and thus the price.
- You can do the bells and whistles in phases. You’ll pay for the basic website now and the bells and whistles as they’re added later.
- You may be able to get it all and still meet the original deadline. Though if the deadline is unrealistic, you might incur a rush charge to make the almost impossible, well, possible.
A Final Thought
We encourage you to look at a new website as an investment, not an expenditure.
Don’t ask, “How much does a website cost?” Ask, “How many extra widgets do I need to sell before my new website pays for itself?”
You might even find yourself asking, “How much money will my new website save me on marketing?”
Several clients have increased sales so much with their new website that they’ve eliminated the rest of their marketing altogether.
So, the question you should be asking yourself isn’t: “What will it cost me to do a new website?”
It’s: “What is my old, outdated website costing me every day?”
The answer: A lot.
And Far Reach is here to help.