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Quality Counts: How Building a Website is Like Building a House

Building a website is a lot like building a house.

If you do it right the first time, you’ll enjoy it for years to come.

If you skimp on quality, you’re about to embark on a long and arduous journey.

Work With Someone You Trust

Building a website is like building a house Trust is a key component in both contractor and web developer relationships.

Most of us don’t understand the nuances of building a house—we trust the builder to make good decisions on our behalf, to do things the right way, and to recommend the best options.

Just like you take the time to find the right contractor, do research to find a technology partner that you trust and that can deliver on your goals.

Consider Value

What’s the difference between a $150,000 house and a $200,000 house in the same neighborhood? The floor plan? The materials? It’s a combination of many things.

A website’s value is a combination of more things than we can list here. Mainly it’s about the website driving your business goals (sales, leads, etc.).

You can’t always calculate an ROI for a website, but a cheap website that drives no business costs you more than investing in a website that boosts your bottom line.

Your Sitemap is Your Blueprint

Just like every house starts with a blueprint, every website starts with a sitemap. A sitemap defines the structure of a website—hierarchy, features, size, and more.

The sitemap is one of the first things the client and web development company work through and agree upon.

Both parties must work together to come up with a sitemap that:
  • Meets the client’s goals
  • Makes the site easy to navigate
  • Is reasonable considering timelines and budget
Once the sitemap—or shall we say blueprint—is laid out, it’s time to get building. Sample website sitemap

It Starts with a Solid Foundation

Both websites and houses are big investments. As such, you want them both built right … right? You don’t want to invest in a house just to have the foundation start bowing as soon as you move in.

Homeowners know that once the foundation starts to go, it’s not easy to fix. Sure, you can patch it. But it’s intrusive and expensive to fully repair.

What You Don’t See Does Matter

Yes, you want a good-looking house, just like you want a good-looking website. But problems are sure to arise if the behind-the-scenes elements are overlooked.

Contractors worry about wiring, piping, and insulation. Web developers think about schema markup, browser compatibility, and load times.

Expect Maintenance

When you invest in a house, you take care of it. You check for problems, keep it looking pristine, and perform routine maintenance.

Well, the same goes for a website. The Internet is always evolving—technologies advance, user expectations transform, and best practices change—and your site needs to evolve with it.

The Bottom Line

Quality counts—a lot.

When you invest in quality, your house will have curb appeal and your website will have click appeal.

When you don’t…well…let’s just say your handyman and next web developer will be happy to hear from you.